Email Marketing
Email Sequences That Keep Sales From Flatlining
By Sue Howard · October 6, 2026 · 5 min read
These posts are my working notes, drafted with AI and edited by me so I can share them quickly. My client work gets far more hands-on attention. If you want that, here’s how I work with clients.
Plenty of businesses see a burst of sales at launch and then a long, quiet slide. The fix usually isn't more traffic — it's better follow-up.
Map the buyer's questions
Every email should answer one question your buyer is quietly asking. Is this for me? Will it work? Why now? Sequence those answers in order.
Test and refine
Subject lines, opening hooks, and offers all deserve testing. Small lifts across a sequence compound into a real return on every marketing dollar you spend.