The VoC Marketing Blog
These posts are my working notes, drafted with AI and edited by me so I can share them quickly. My client work gets far more hands-on attention. If you want that, here’s how I work with clients.
Practical ideas on customer research, conversion copy, and email campaigns that turn more of your marketing investment into revenue.
21 Buyer Motivations and How to Write High-Ticket Sales Copy for Each
High-ticket buyers ask two questions: is the result worth it, and will I actually follow through? Here are 21 buyer motivations and how to write copy for each.
October 28, 2026 · 20 min readCustomer ResearchWhy Your Customers Write Better Copy Than You Do
The words that convert are already out there — in reviews, surveys, and sales calls. Here's how to find them.
October 20, 2026 · 6 min readEmail MarketingEmail Sequences That Keep Sales From Flatlining
A launch spike followed by silence isn't a strategy. Build sequences that keep revenue steady month after month.
October 6, 2026 · 5 min readConversion CopyA 10-Minute Audit for Your Sales Funnel Copy
Run these quick checks on your landing page before you spend another dollar on ads.
September 22, 2026 · 4 min read