Conversion Copy
A 10-Minute Audit for Your Sales Funnel Copy
By Sue Howard · September 22, 2026 · 4 min read
These posts are my working notes, drafted with AI and edited by me so I can share them quickly. My client work gets far more hands-on attention. If you want that, here’s how I work with clients.
Before you raise your ad budget, make sure the page you're sending people to is pulling its weight.
Does the headline name the problem?
If a stranger can't tell in five seconds who the page is for and what it fixes, you're paying for bounces.
Is the proof specific?
Testimonials with real names, real results, and real numbers beat vague praise every time.
Is there one clear next step?
Give visitors one obvious action. Every extra choice is a chance for them to leave.